Makeup Trends to Watch in Summer 2025

Can we all agree that there’s just something about summer that makes us want to glow a little more, play with colors a little more boldly, and of course experiment with fresh, summery, fun makeup trends? Whether you’re a full-glam person or a minimalist makeup lover, summer 2025 has something super exciting for everyone.

Top 7 Makeup Trends in Summer 2025

1. Skincare-Infused Makeup

Makeup that actually loves your skin back – isn’t that cool? More brands are blending skincare into makeup, and it’s honestly the best of both worlds. Who wouldn’t like a foundation that hydrates like your moisturizer? Yes, it’s real and it’s everywhere in 2025. So, go for skin tints, foundations, or BB creams that include all the skin-loving, good-for-you ingredients that provide coverage and skincare benefits in one. Plus these lightweight babies are one of the best makeup products for oily skin. What’s not to like?

2. The No-Makeup Makeup Look

Who needs a cakey foundation in 45°C weather? No one. That’s why Summer 2025 is bringing back that sheer, natural-looking base. This is all about skin that looks like skin – just a little fresher, more glowy, and oh-so-hydrated. We’re talking barely-there coverage, a soft dewy finish, and maybe a touch of concealer where needed. You’re not hiding anything; you’re just enhancing the glow you already have. Sheer-coverage foundations and skin tints stay put even when you’re out brunching under the sun, also making them the best foundation for summer.

3. Shimmer Eyeshadows

One word: sparkle. Shimmers are making a MAJOR comeback this summer, and it’s giving disco meets modern cottagecore fairy vibes. Gold, bronze, rose gold, silvers – you name a color, and there's a shimmer, metallic version of it. Do you know the best part? You don’t need to be a pro to wear them. One swipe with your finger across the eyelid is enough to light up your whole look. Whether you’re heading to an evening party or just want to feel a little extra at brunch, shimmer eyeshadows bring all the drama with zero effort. Just dab a little of it on the center of your lids or inner corners to open up your eyes and add that oomph.

4. Blush, Blush, Blush

We’re all a little obsessed with Sabrina Carpenter right now, and her soft, flushed cheeks are everything. Now some might call it blush blindness, but honestly, it’s a LOOK. So, this year’s blush trend is majorly inspired by her – bold, cute, and perfectly summery. Cream and liquid blushes are your best friends for this one. Dab them high on your cheekbones and across the nose for a full-on summer flush. Choose pinks, peaches, corals, or even go daring with berry shades; the choice is yours.

5. Glossy Lips

Lip gloss is back and it’s better than ever. Matte lips? Still cute, but this summer, we’re giving our lips a glassy, juicy finish for a fresh, youthful, and effortless look. Clear gloss, tinted gloss, shimmer gloss, plumping gloss – give us all of ‘em! The glossier, the better. Pair them with your natural base and blushed cheeks for the ultimate Y2K-meets-2025 moment. Here’s a little idea: apply a nude or pink lip liner and top it with a clear or tinted gloss for a fuller, poutier, and juicier look.

6. Cherry Cola Lips

We’re calling it now: Cherry Cola Lips are the hottest lip trend of the year. This look is all about deep reddish-brown lips with a darker lip liner for that diva-like 90s vibe. It’s dramatic and edgy, but also super glam and totally wearable, especially for summer nights. Outline your lips with a rich brown liner and fill in the center with a reddish gloss or stain. Blend the edges just a bit and boom – you’ve got Cherry Cola Lips. You can also add your own glossy twist to it by adding a dab of your clear lip gloss in the middle.

7. Creative Eyeliners

This summer is all about self-expression and nothing says that louder than creative eyeliners. So say hello to graphic liners, creative shapes, colored liners, reverse wings, double wings, and other creative designs. Make them as wild or subtle as you want. Afterall, it’s your eyelids, your rules. (And you can always wipe it off if you don’t like the vibe.)

What's Out in 2025?

We’re not ones to judge any makeup style, but some trends are definitely taking a backseat this summer:

• Heavy baking and contouring: Sharp, contoured cheekbones for an everyday look? It’s a no from us.
• Overdrawn brows: As usual the natural, fluffy brow is ruling the eyebrow trends. Put your heavy brow pomades down.
• Over-matte lips: Move over dry, matte lips – we’re trading dry pouts for juicy lips this season.

Wrapping up

Summer is the ultimate time for makeup lovers to experiment with new looks. This year, it’s a season of less-is-more with pops of extra. You can glow with just a hint of shimmer or stop the show with flushed cheeks or make everyone stare with your Cherry Cola lips – the choice is all yours. Just don’t be afraid to experiment with looks and you’ll be sure to enjoy the top makeup trends of summer 2025.